The mission of the Better Life Foundation is to improve the lives of those affected with blood cancers by funding research and educational programs. The Foundation is based in Carmichael, California.
Founder and Executive Director
Better Life Foundation was founded in 2016 by Loel Heupel, Executive Director. Loel was diagnosed with non-Hodgkins lymphoma in 2006, and had a successful bone marrow transplant in 2012. At that time, he committed to giving back to the people and the community that helped him beat cancer, including the physician who treated him, Dr. Joseph Tuscano of Sacramento. As a cancer survivor, Loel was given a new perspective on life, and ultimately strives for a good balance between professional and personal commitments.
As co-founder of the Better Life Foundation, Nicki Heupel has played a significant role in establishing the foundation and co-leading the fundraising efforts. With a background in marketing and communications, Nicki has also contributed to the Foundation's marketing efforts and creating a strong brand for Sunday on the Green.
Rob Brady joined the board of Better Life Foundation as the Treasurer and financial liaison. With a long history in the banking industry, Rob brings his expertise and knowledge to the team.
Dr. James Scheller is a Sacramento area physician and part-time winemaker. He brings his medical and health background expertise to the Board, as well as a large network of professionals in the Sacramento area that are supporters of the Better LIfe Foundation.